About
For more than 20 years, Bina has worked in and with senior levels in business. She specialises in strategy, impactful communication, employee engagement, team building, goal setting and action planning. She combines this with NLP and Success Strategy Coaching to produce successful outcomes that are measurable and repeatable. An award winning credentialed Coach and Mentor, Bina has been involved in training, coaching and consulting for years, with the intention of dramatically increasing profit, productivity, and the performance of people. Prior to starting her own Consultancy, she has worked in the corporate, creative and media sectors, heading departments and working closely with the C-suite. She is also an approved NLP trainer and is a member of the Evolvin’ Women Advisory Council. Bina is a trained leader working in the field of Accelerated Goal Realization, helping people identify and achieve their dreams. She is a master trainer for Leadership Communication, Business Communication & Writing, Communication for Sales teams, Power Packed Presentation Skills & Public Speaking and Building the Dream Team, to name a few.Bina was formerly Head of Internal Communications at du, prior to which she Headed the PR team overseeing the Telco’s launch PR and brand building. She has also headed teams in International PR Agencies and freelanced for leading dailies in the UAE. Currently, in addition to her Management Consultancy, she is also: Ambassador for the Global Impact Initiative; Page 1 of 5 Adjunct Faculty at Manipal University, where she teaches MA students PR, Corporate Communication, Media Management and Policy. Mentor: at evolvin’ women, a social enterprise that helps organisations in the UAE achieve a greater level of diversity and inclusion through socially responsible initiatives. Key note speaker & Panelist on leadership, corporate & internal communication at Arabian Business Forum, ATD MENA HR Conference, MEPRA forums, Manipal University and Zayed University etc. Moderator and Facilitator for Ambassador Series and The Immigrant Promise, organised by AlHambra US Chamber.
Key Skills
Experience
GII Ambassador | Global Impact Initiative
Sep 2022 - Present
Global Impact Initiative (Gii) provides transformative education & learning, professional development, skill building and mentoring to those individuals, families, and communities most in need. We facilitate meaningful connections between local and global organizations to build bridges of understanding and promote lifelong learning.
Advisory Council Member | EVOLVIN' WOMEN
Jan 2019 - Present
UAE Mentoring/ Coaching Industry professionals who mentor young women in the Evolvin Women program, from Africa, who are placed in the hospitality sector to gain experience, that they will take back home and teach others.
Founder and CEO | Bina Mathews Consulting
Nov 2017 - Present
Dubai, United Arab Emirates Your partner in identifying and achieving your goals more efficiently, as organisations or individuals. Consultancy/Mentoring as a Senior communications professional, Keynote and motivational speaking, Training and Coaching as a Master NLP Coach and Certified Transformational Hypnotherapist are my main areas of specialization.
Founder | (8 years 1 month)
Sep 2017 - Present
Dubai, United Arab Emirates
Corporate communication consultant | Abu Dhabi Executive Office
Jan 2022 - Mar 2022
Abu Dhabi, United Arab Emirates
Adjunct Faculty Masters in Mass Communication | Manipal Academy of Higher Education
Sep 2018 - Aug 2021
Dubai Master's degree - PR, Corporate Communications, Media Management
Head of Internal Communications | du
Jan 2009 - Dec 2017
Designing and executing change managment communication plans Aligning employee engagement comms with change management objectives Developing & delivering an innovative internal communications strategy, aligning it to corporate brand values and du culture Guardian of company's internal voice at all levels of communication from CEO messages to inter-department Running creative, engaging & interactive communication campaigns to bring strategy, policies, environmental, internal engagement schemes and welfare programs to life Effective project management of internal communications activities (Annual Gathering; AGM; Annual Report; Corporate Brochure), delivering them to time and budget Work closely with the company’s leadership team, specifically the CEO to craft CEO announcements, event speeches and key talking points for staff gatherings Communications facilitator in the company’s Employee Engagement Programme conducted with Gallup Communications lead in the Customer Excellence Programme Increasing interaction and engagment through surveys, competitions and volunteerism du, the second telecom operator in the UAE received the Universal
PR Manager | Telecom License in February 2006.
Jun 2006 - Dec 2008
Involved in building the brand from pre-launch phase through PR Formulation of PR direction and strategy Develop policy and internal processes for PR and internal communications Corporate crisis strategy and communication
Account Manager | Hill & Knowlton
Apr 2004 - May 2006
Handled various accounts independently, from formulating strategy (for external PR and internal communications) to implementation
Freelance Journalist | Gulf News
Jan 2000 - Apr 2004
Freelance journalist for the weekly magazine Friday and the Gulf News special Supplements
Education & Certificates
Associate Certified Coach (ACC)
International Coaching Federation
May 2023
Certified Transformational Hypnotherapist (Eriksonian model)
MindBridge Training
Apr 2018
NLP Master Practitioner & Advanced Coaching
MindBridge NLP Training
Nov 2017
Neuro Linguistic Programming Certification: NLP Practitioner
MindBridge NLP Training
May 2017
Certificate in Leadership
THE INSTITUTE OF LEADERSHIP AND MANAGEMENT
Sep 2016
Certificate in Strategic Internal Communications
George Washington University
Dec 2011
MA, Eng Lit
Mysore University
Jan 1994
Diploma in Advertising, Advertising
Adcampus
Dec 1992
BA, Journalism, Eng Lit, Women Studies
NMKRV
Jan 1992
Nursery - Grade 12
Bishop Cotton Girls School
Jan 1989
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