About
As a communications, sustainability, and impact strategist, I help organisations build credibility, influence public discourse, and connect purpose to practice — through clear messaging, authentic storytelling, and strategic engagement.
With over 15 years of cross-sector leadership across government, media, education, health, and international development, I bring deep expertise in strategic communications, stakeholder engagement, media relations, and public affairs — alongside specialist capabilities in ESG, social risk, and sustainability.
A former diplomat and UN-accredited SDG Impact Standards trainer, I’ve led high-stakes media campaigns, developed thought leadership platforms, shaped public narratives, and supported purpose-driven organisations to amplify impact, manage issues, and engage meaningfully across audiences.
🔹 Strategic Communications & Public Relations – Communications & PR training, planning, messaging, content strategy, earned media, media engagement, issues management
🔹 Narrative & Brand Storytelling – Articulating purpose, building brand trust, storytelling for change, framing impact narratives
🔹 Stakeholder Engagement & Diplomacy – Facilitating partnerships, managing reputation, engaging communities and cross-sector stakeholders
🔹Sustainability, ESG & Impact Strategy – Roadmaps, SDG alignment, Theory of Change, ESG diagnostics, sustainability reporting, coaching and capacity building
🔹 Modern Slavery & Human Rights Advisory – Risk assessments, due diligence, grievance mechanisms, compliance support.
Clients value my ability to bridge policy and purpose with public narrative — combining rigour and creativity to shape communications that drive trust, influence, and systems change.
📩 Let’s connect: heather.l.chai@gmail.com
Key Skills
Experience
SDG Impact Standards Accredited Trainer | UNDP
Feb 2024 - Present
Aligning capital for impact and sustainable development - I provide training, facilitation and strategy advisory to support purpose-driven organisations to optimise, manage and communicate impact, navigate complexities, and embed sustainability in decision-making.
The SDG Impact Standards, developed by the United Nations Development Programme (UNDP), provide guidance for integrating sustainability into decision-making and operations. These standards focus on how organizations can embed sustainability and impact considerations into their internal practices, governance, strategy, and impact management. The SDG Impact Standards emphasize outcomes-based impact management and encourage organizations to think beyond financial returns to consider their broader social and environmental impacts.
Director, Modern Slavery Unit | University of Sydney
May 2024 - Jun 2025
Lead modern slavery and human rights due diligence, social impact, engagement and ESG reporting.
Sustainability Manager | BaptistCare NSW & ACT
Jan 2022 - May 2024
Lead and develop sustainability & social impact strategy and drive positive business change.
Head of Communications and Public Relations | Asialink Business
May 2015 - Dec 2021
Lead and oversee thought leadership, strategic communications, engagement, media, public diplomacy and public relations strategies to raise the organisation's profile, help shape and drive change, and support the organisation's mission to create an ️AsiaCapable Australia and deepen Australian business’ connections with Asia.
Diplomat Executive Officer | Department of Foreign Affairs and Trade
Feb 2006 - May 2015
Represent Australia as an international diplomat.
Security | Fellow, United Nations Fellowship on Disarmament and International
Aug 2012 - Oct 2012
Global Specialization in disarmament, non-proliferation, arms control and international security. Expertise in the UN system, international negotiating fora, and global decision making.
Writer & Editor | United Nations University (UNU)
Jun 2011 - Dec 2011
Write and edit articles for the UNU.
Education & Certificates
SDG Impact Standards Accredited Trainer
UNDP / SVI
Jan 2024
Cambridge Institute for Sustainability Leadership- Sustainability Practitioners Program, Sustainability Studies
University of Cambridge
Mar 2023
Foundations of Directorship
Australian Institute of Company Directors
Jan 2021
Graduate Certificate in International & Community Development, International development, project management, community development, humanitarian emergencies
Deakin University Melbourne Australia
Jan 2008
Master of Arts in International Studies, International and global studies; social research methods, Latin American studies
University of Technology Sydney
Jan 2005
Bachelor of Arts International Studies/ Bachelor of Arts Communications, International Studies, Public Communications, Spanish
University of Technology Sydney
Jan 2003
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Recommended Training Topics
ESG Reporting Fundamentals
The ESG Reporting Fundamentals training provides a comprehensive understanding of environmental, social, and governance aspects crucial for businesses today. Participants will learn to create and interpret ESG reports, focus on sustainability practices, and understand reporting standards. With global companies emphasizing ESG, this training enhances awareness and supports strategic decision-making.
Stakeholder Sustainability Communication
This training on Stakeholder Sustainability Communication equips you with the skills to effectively engage diverse stakeholder groups in sustainability initiatives. Designed to enhance communication strategies, it empowers participants to address environmental, social, and governance issues convincingly. Participants will explore real-world case studies, learning to articulate sustainability goals with clarity and impact. Ideal for those aiming to drive sustainability efforts in organizational contexts.
ESG Strategy Design
The ESG Strategy Design training provides a comprehensive understanding of Environmental, Social, and Governance principles and how they can be integrated into business strategies. Participants will explore key concepts, practical applications, and the real-world impact of sustainable business practices. This program is essential for those looking to drive ethical, sustainable growth and manage risk effectively.
ESG in Investment Decisions
This training provides an in-depth understanding of integrating Environmental, Social, and Governance (ESG) factors into investment decisions. Participants will learn how ESG metrics can profoundly impact a company's long-term performance and valuation. The course focuses on real-world applications, showcasing how investors leverage ESG insights to drive sustainable financial growth and enhance portfolio resilience.
